How to make your Amazon book more affordable for customers

Clever catsSure, this one should be easy, right? If you own a product, especially an ebook, you can simply lower the price. You will simply get paid less as a result. But what if I told you that there is a way to make Amazon lower the price while keeping your share of the deal intact?

Amazon has a feature that allows one to submit a link to an external page where the same product is sold for less. My book was listed on bn.com at $13.32, and Amazon was selling it for $13.46. After I sent them the link, Amazon decided to match BN’s price. My royalties will remain the same, but the book is better priced as a result. Not a huge deal, but it’s nice to see that some leveraging is possible. I know that sometimes a more expensive product ends up selling more units, but in this price range ($10-$15) cheaper is better.

Comments on this entry are closed.